The Lacoste Holocoste T-Shirt uses “Holocoste,” an offensive portmanteau that combines Lacoste with Holocaust. The phrase links the French apparel brand’s name to the Holocaust as a form of antisemitic shock humor; searches for the variant spelling “Holacoste” refer to the same wordplay.
How “Holocoste” surfaced online
Lacoste was founded in 1933 by French tennis player René Lacoste and André Gillier. The company later became widely recognized by its green crocodile logo, giving the “Holocoste” phrase both the brand name and the visual reference used in versions of the joke.
The phrase eventually appeared online as an offensive novelty item, including on regional e-commerce platforms such as the Ukrainian marketplace Prom. Some merchandise paired the altered name with a dead or modified crocodile, extending the portmanteau into antisemitic visual puns.
Those marketplace appearances drew repeated condemnation from civil rights organizations and Jewish advocacy groups. Project Kesher was among the groups that flagged the merchandise as antisemitic and requested action from the platforms carrying it. Platform administrators subsequently removed products after those reports, making the removal disputes part of the phrase’s online history. In that context, “Lacoste Holocoste” is not an official Lacoste slogan or product name; it is the label used for this Holocaust-based distortion of the brand.
Product detail:
| Material | 100% Cotton |
| Color | Various Colors |
| Size | S – 5XL |
| Style | T-Shirt, Hoodie, Sweatshirt, Long Sleeve, Tank Top, and more. |
| Discount | Buy More, Save More – Discount up to 30% |
| Production | In the UK, USA, and EU countries |
| Store | Fashion Open Studio |










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